We partnered with Renfe to create a new Mobility as a Service (MaaS) value proposition, designed to meet society's increasing demand for sustainable transportation. A crucial objective was to establish Renfe as a player that leads innovation in this evolving highly competitive market.  

In a fragmented and complex sector as mobility, our challenge was to reshape the future of the market and provide travelers with an appealing, seamless multimodal travel experience. This involved integrating various transportation services into a unified mobility platform.

An end-to-end digital product approach, merged with a human-centric design methodology, helped us understand that the solution needed to be universal, catering to diverse users with various transportation habits and demands.  

This digital product was designed to learn from trends, real-time feedback, and data, with the objective of launching continuous releases and staying updated to new market requirements. The building of the new brand, dōcō, helped Renfe reach new audiences and required a carefully planned awareness marketing activation plan

The dōcō app allows users to plan, book, and purchase their trip, combining trains, taxis, motorcycles, and other mobility services on a single platform and ticket.  

dōcō is not just technology; it's a solution designed to adapt to diverse lifestyles, enabling users to personalize their trip experience, including aspects like price, duration, and sustainability.  

Our Design & Tech capabilities have made front-end implementations and integration with mobility operators' backend possible. We also manage the alliances with mobility players, marketing activation strategy, and digital marketing operations.