"Design Responsibility goes beyond designing amazing experiences that focus only on the present. Designing with just the user in mind is not enough to guarantee a positive impact on society. It’s time to change lenses."

While, in certain regards, big companies have made our lives a lot easier, they often forget to consider the long-term impact of their solutions on society and the environment.  

Going beyond the mere design of an experience, we can create products and services that are capable to establish long-term relationships with people, society and environment.

Read the entire article to start reflecting on the importance of time and participation in this transition.